![]() ![]() Tag Heuer’s first chronograph model was produced in 1916-1917, its name being “Chronograph I”. The production of wristwatches had been cut down dramatically because thousands of men were drafted into active service or sent off to war. With the start of World War 1 in 1914, Heuer focused mainly on manufacturing tools for timing and measuring instruments for use by military staff during the war. It was also water-resistant up to 100m.īy 1915, Tag Heuer was producing more than 10,000 timepieces per month. ![]() It featured a red dial and wide strap lugs so it could fit over a diving suit or military uniform. In 1914, Edouard Heuer introduced his first wristwatch for men at the Swiss National Exhibition in Berne. ![]() This watch has been dubbed as Tag Heuer’s “first serious product” due to its increasing sales tenfold over previous models. In 1909, Heuer released the “ Time of Trip”, which was an early dashboard timer that revolutionized car racing. ![]() The following year, Heuer patented its first timepiece with a circular slide rule to allow the calculation of mathematical problems such as speed and distance. The first actual watch produced by the company was in 1882 and included a stopwatch function. Later he went on to partner with his two sons informing “ Heuer” which means ‘ hour‘ in French-speaking regions of Switzerland. Tag Heuer is well known for making luxury timepieces and has over 150 patents registered to their name, including the first movement with an integrated circuit or “ quartz” regulator, automatic chronographs, and kinetic watches powered solely by the wearer’s body movements.Įdouard Heuer opened his own watchmaking business in St-Imier, Switzerland. Its headquarters are based in Switzerland, but ten percent of its sales come from the United States. Tag Heuer is a famous company that makes luxury watches. ![]()
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